How old is the boy in the vodacom advert




















Fiction was an avenue that exists apart from the decay of real life and where deep reconstructions about life and ideas come true. It was also an avenue to experiment on social and political ideas for societal change and advancement. Bankole Omotoso. Acting Profile. Location: Nigeria. Height: 0 cm. The Carat Sick. The Carat Legless.

Bajaj Owl. Agency Network: Touchstone. Bajaj Termite. Bajaj Honeycomb. V-Kool Woman. Agency Network: Blue Apple. V-Kool Man. WMF Pork. Agency Network: McCann. WMF Beef. Bench Fix Spider. Bench Fix Gecko. Prudence Snooker. Prudence Car. Prudence Copier. Super Menthol Onion. Agency Network: Leo Burnett. Super Menthol Garlic. Super Menthol Cigarette. Be Better Pillow. Gogo" meaning Yes! The cellular service provider, who has over 6 million customers in Africa, has won numerous awards for its Yebo!

Gogo campaigns. The depth of the brand's popularity though is most telling in those informal moments. The saying has slipped into popular culture in a lot of ways.

For one thing, "yebo" became the standard way of saying "yes" for months, thanks in large part to the commercial. Nowadays, one tourism web site advises visitors that the salutation Yebo Gogo! Apparently, an entrepreneurial tourism operator tired of figuring out a way to honestly answer the question of 'how do you say to-your-good-health in the most South African way possible? Now, tourists going back home may be saluting each other with a hearty "yes!

Grandma" in their local pub. The newest and third cellular service provider in South Africa Cell C - entering a hotly competitive market in December last year - used the magic affirmative, "yebo", in its radio advertisements.

Advertising pundit and writer John Farquhar opined on Marketing Web that this appeared an "obvious dig at Vodacom". Farquhar points out too that "when Vodacom hit the jackpot with Yebo Gogo it was the envy of the industry. The concept struck a positive chord with the public, and the relationship contributed to its sales successes.

The Yebo Gogo sub-culture, truly, does stretch into remote places. An artist friend of mine who only invested in a TV recently to enable DVD-playing is hardly what one would describe as being tuned into each and every ad on television. However, he loves the Yebo Gogo ads. In fact, he even has a favorite and remembers the images with instant recall. I loved that one where he goes into a small town pub in a gold lame suit and starts singing to the locals - it emerges that he is not really singing.

The furious locals run him out of town when they realize he is only pretending and is lip-synching. His tape stops in mid-song and they realize he's taken them as country hicks.

What a classic! Others giggle about "the one where the bagel water skis and loses his trunks" or the "he's running down a beach like a hero from Chariots of Fire in his leopard skin costume to answer his mobile - and meanwhile it's someone else's ringing" image.

Most folk recall the first Yebo Gogo advertisement from , when cellular telephony arrived in South Africa. That was a widely emotive and historical year, with the country becoming a democracy for the first time. In the ad, the bagel is driving along a rural road in his BMW convertible with his partner, the kugel.

A kugel is the female version of a bagel, usually wearing loads of jewelry and glitzy designer clothing. She always replies to the name 'Doll': something her partner and friends call her by. The twosome, meanwhile, drive past a roadside vendor he is the grandfatherly but streetwise hero , who is selling windmills crafted from wire. They haggle like they're trying to close the tightest deal of the century. The vendor is singularly unimpressed and refuses to budge.

Hilariously the bagel greets the vendor with a patronizing and incorrect "I-can-greet-you-in-your-language": "Yebo! The vendor gets the last laugh when the two subsequently have car problems. Of course, in the middle of nowhere, they have to be humble; beg, borrow - and buy many windmills - to convince the vendor to let them use his mobile phone to call for help.

They drive off into the sunset with a carload full of windmills. Local actor and singer Michael de Pinna has played the Yebo Gogo bagel, also known as "the yuppie" since University professor Bankole Omotoso acts the wise hero role.

They are both household faces in South Africa. De Pinna is accustomed to being sought after by autograph hunters in the streets. Children, in particular, rush for the "Yebo Gogo man's" autograph. De Pinna, in-person off-camera, generates warm energy. And, children, wise and innocent as they are, maybe sense this.

He is a cool kid hero although he plays a baddie bagel, whose persona adults might think of as comically superficial and a bit uncool. Kids, who like to buck popular expectations, of course, think this is all very cool.

Once I saw de Pinna's magnetism in action as he hosted a charity horseracing day. Raisibe Kgomaraga Morathi Raisibe has spent over 26 years in the financial services industry in South Africa and has acquired experience in banking and insurance.

Raisibe has previously served as an executive director of Sanlam Limited and prior to that an executive of the Industrial Development Corporation. In her career she also served in various boards of listed and non-listed companies in her executive capacity or a shareholder representative. She has extensive experience in audit committees where her experience includes serving as a member of the committee or chairperson. Balesh was appointed to the role of Managing Director and executive director of Vodacom South Africa with effect from 1 September Balesh was previously the Director of Special Projects for the Vodafone Group, where he has recently supported the roll out of a new telecom operation in Oman and has been tasked with driving the Covid response for African markets.

He successfully oversaw the integration of Vodafone Idea and drove the strategy and execution of the combined business, delivering substantial synergies in the very first year post merger. Since joining Vodacom Mariam has successfully formulated and implemented a clear Financial Services strategy with three core focus areas Payments, Lending and Insurance growing it to over a billion rand profit business, making it a meaningful player in the Financial Services industry in South Africa.

Mariam believes that her flair for innovation and new business development allows her to generate creative business solutions which benefit business as well as society.



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